Hyatt hotels seems to think so. In a new program this summer, the worldwide hotel chain’s CEO empowered employees to bestow unexpected gifts and benefits on customers. The goal? The bottom line. “Gratitude is a powerful, and potentially quite profitable, emotion to inspire” according to the Rob Walker of the New York Times Magazine. While it’s questionable if these “acts of generosity” can really be called “random,” the impact should be the same: developing gratitude in customers. And according to a recent article in the Journal of Marketing (link is a PDF), gratitude can “increase purchase intentions, sales growth, and share of wallet.”
The New York Times Magazine column Consumed includes additional information and commentary.
What do you think?
happier.com is a personal trainer for your happiness. With more than a dozen tools and tests to help you measure, track and improve your happiness, you can trust the happier.com experts to help you reach your goals. Exclusive videos and a popular blog mean there’s something new to learn every day. Download the free iPhone application or find what you’re looking for with the Positive Psychology Practitioner Directory. happier.com is on Facebook, LinkedIn, and twitter and has meetup groups in Washington, Philadelphia, and Portland, with more planned. Click here for a social media press release from our launch.
Thanks for your suggestions on what happiness facts to put on frozen yogurt cups. Below are the six final designs we used in our first major stickering-operation.
happier.com is advertising on frozen yogurt!
Come check out our stickers on the frozen yogurt cups at Sweet Ending, a new frozen yogurt shop on 18th and Chestnut in Center City Philadelphia. This cool new place offers 10 flavors of delicious frozen yogurt with your choice of many different toppings. While customers are enjoying their frozen yogurt bliss, happier.com has used their cups as an innovative way to spread the word about lasting happiness.
Each sticker on the cup (pictured above) provides a piece of advice or interesting fact about happiness.
happier.com is a personal trainer for your happiness. With more than a dozen tools and tests to help you measure, track and improve your happiness, you can trust the happier.com experts to help you reach your goals. Exclusive videos and a popular blog mean there’s something new to learn every day. Download the free iPhone application or find what you’re looking for with the Positive Psychology Practitioner Directory. happier.com is on Facebook, LinkedIn, and twitter and has meetup groups in Washington, Philadelphia, and Portland, with more planned. Click here for a social media press release from our launch.
At happier.com, we’re always batting around fun ideas to market the site to new audiences.
If you were at a bar and came across a drink coaster advertising happier.com, how would you react? Would you laugh? Would you save it and go to the site later?
And what if you bought a cup of frozen yogurt and saw one of these designs on it?
What designs do you like? Can you think of funny designs to put on the coaster or the cup? Please leave comments and let us know! (Best suggestion gets bought a beer or a cup of frozen yogurt at a Philadelphia location of my choosing.)
happier.com is a personal trainer for your happiness. With more than a dozen tools and tests to help you measure, track and improve your happiness, you can trust the happier.com experts to help you reach your goals. Exclusive videos and a popular blog mean there’s something new to learn every day. Download the free iPhone application or find what you’re looking for with the Positive Psychology Practitioner Directory. happier.com is on Facebook, LinkedIn, and twitter and has meetup groups in Washington, Philadelphia, and Portland, with more planned. Click here for a social media press release from our launch.
