happier.com launches: a personal trainer for your happiness
Next week, we are exciting to be moving out of a public beta. Users of happier.com will notice improved exercises, additional content, and an easier-to-use interface.
This press release can be downloaded as a pdf.
September 18, 2009 – Philadelphia, PA – happier.com is a new website launching on September 23, 2009 designed to help people not just be happier but “do happier.” This innovative website provides online tools and exercises for users to make an immediate positive impact on their lives. The website allows users to participate for free by taking 4 validated tests with instant feedback on strengths, optimism, happiness and positivity. More than 100 exclusive videos from the world’s leading happiness researchers and practitioners are also included in this section of the site. Premium users can subscribe for just $5 a month for access to more than a dozen research-backed tools customized to increase happiness, resilience, optimism, engagement, and meaning.
Doug Hensch and Andrew J. Rosenthal co-founded happier.com to inspire people to be happier and more resilient based on the field of positive psychology. They worked closely with Martin E.P. Seligman Ph.D, an exclusive consultant for happier.com, who is the “father of positive psychology” and a noted professor from the University of Pennsylvania.
More than a decade of research has shown that everyone can proactively improve their happiness, leading to more fulfilled and productive lives. Happiness in America is at an all-time low, and happier.com was designed to help alleviate this problem.
“Users start feeling happier after just an hour or two on the site, and within weeks, we start to hear phrases like ‘life changing’ and ‘just the solution I was looking for.’ The site, happier.com, offers proven solutions for real improvement,” says Andrew J. Rosenthal, co-founder of happier.com.
happier.com is the first set of easy-to-use and engaging online happiness-boosting tools backed by the science of positive psychology. To date, the online tools, videos, blog and iPhone application have been used by more than 40,000 beta-testers.
For media inquiries or for additional information please contact Christa Guidi, Cashman & Associates at 215.627.1060 or cguidi@cashmanandassociates.com or Courtney Sochacki Cashman & Associates at 215.627.1060 or Courtney@cashmanandassociates.com.
happier.com is a personal trainer for your happiness. With more than a dozen tools and tests to help you measure, track and improve your happiness, you can trust the happier.com experts to help you reach your goals. Exclusive videos and a popular blog mean there’s something new to learn every day. Download the free iPhone application or find what you’re looking for with the Positive Psychology Practitioner Directory. happier.com is on Facebook, LinkedIn, and twitter and has meetup groups in Washington, Philadelphia, and Portland, with more planned. Click here for a social media press release from our launch.



